About Us

Elaine Griffin Portrait

“A person’s home—what it looks like, where it is, how it’s lived in—reveals more about him than anything else in the world,” says personality-packed New York interior designer and lifestyle expert Elaine Griffin. “Think about it: you change clothes every day; you eat a different food at every meal. But you head home to the same house night after night. Feed someone, change his evening. Change his clothes, impact his day. But change a person’s environment and you change his life.”

“Stylewise, it’s important that your house reflects who you are: where you come from, where you’ve been, where you are and where you’re going. We want your home to be warm, we want it to be comfortable and inviting, and we always want it to look like you—you’re the soul of every room in your house.”

“My work as a decorator aims to implement a refined version of the client’s own vision for his space, whatever the look, feeling, or style. Dictatorial design is a no–no–the decorator’s hand should enhance a client’s personality, never eclipse it. Whether classic or contemporary, minimalist mod or timeless antique, I’m about creating elegant, effortless-looking interiors that seem to have naturally evolved over time; warm, richly-textured rooms so delightfully inviting that one wishes to never leave them.”

A cast member and the third-place winner of NBC’s 2014 primetime design reality show, American Dream Builders hosted by Nate Berkus, Elaine is also the author of the bestselling Design Rules: The Insider’s Guide to Becoming Your Own Decorator (Gotham Books, 2009). A compendium of the rules, principles and proportions that define well-designed spaces and make them look great, Design Rules has become a go-to reference book in both America and China, and transformed Griffin into a home design authority for every style, price point and demographic.

A nationally-recognized tastemaker whose insider’s tips and projects appear frequently in print, Elaine is the former contributing editor, design, for Better Homes & Gardens; designed the Good Works Makeovers for Oprah’s O at Home; was a contributing/special projects editor at Elle Decor; and is ranked as one of House Beautiful’s Top 100 American Designers. A participant in the 2003 Kips Bay Decorator Showhouse, Elaine’s private client work has been featured in publications including Elle Decor, House Beautiful, the New York Times, Daily News and New York Post, Southern Accents, and New York magazine. She appeared regularly on the Today show.

A native of the South who has recently returned to her roots in Coastal Georgia, Elaine is a graduate of Yale University and studied at the New York School of Interior Design. She began her design career in the office of architectural behemoth Peter Marino, following a nine-year career as a publicist in New York and Paris, and officially opened her own firm in 1999.